HATED

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Visual effects breakdown showcasing some of the process & steps from original raw rendered sequence on the Academy Color Encoding System (ACES) to the final composition. Motion  design in Maxon Cinema4D while rendered on Otoy Octane Renderer. Smoke simulations were generated with JangaFX Embergen to speed up the workflow, while all elements were composited & graded in Adobe After Effects.

HATED INDENT

 

HATED is a streetwear clothing brand by Greek rap artist Hatemost. The creative concept was to deliver a motion design sequence that resonates underground urban street culture in unison while exploring the brand colors. Duties include art direction, motion design, sound design & score.

Art Direction & Motion Design: John Katehis
Sculpting: Alex Mendonza
Score & Sound Design: v.withease, John Katehis

 

© Copyrights HATED 2021. All rights reserved

CLIENT

HATED

DATE

October 11, 2021

DUTIES

Art direction & Motion Design,
Score & Sound Design