HATED is a streetwear clothing brand by Greek rap artist Hatemost. The creative concept was to deliver a motion design sequence that resonates underground urban street culture in unison while exploring the brand colors. Duties include art direction, motion design, sound design & score.
Art Direction & Motion Design: John Katehis
Sculpting: Alex Mendonza
Score & Sound Design: v.withease, John Katehis
© Copyrights HATED 2021. All rights reserved
October 11, 2021
Art direction & Motion Design,
Score & Sound Design